Portfolio

MDN International Salsa Congress: enhance the event’s visibility

Client

MDNISC

Project Type

Marketing Strategy

Industry

Latin Dance

Year
2023

The Challenge

The project aimed to enhance the event’s visibility and attendance, addressing challenges like being relatively new in the industry, operating on a limited budget, and competing against well-established events.

The Solutions

The objectives were clear: increase event attendance by 15%, boost ticket sales by 20%, expand geographical reach by 10%, and grow the online community by 15%.

01

Event Attendance

Through vibrant blog posts and educational content, the event’s rich salsa culture was highlighted, drawing attendees eager for an authentic experience.

02

Ticket Sales + Hotel Booking

Early bird discounts and special promotions were leveraged, significantly increasing ticket sales and making the event more accessible.

03

Geographical Reach

Targeted Google Ads in neighboring states like New York and Pennsylvania effectively widened the event’s audience, introducing a diverse mix of cultures.

04

Online Community

Engaging social media content and captivating email marketing campaigns fostered community growth among salsa enthusiasts.

The Results

The collective effort and innovative strategies employed not only met but exceeded the set objectives, promising even greater success for future endeavors.

Project Highlights

Marketing Strategy

Marketing Strategy

Creating an effective marketing strategy for the MDN International Salsa Congress involves a comprehensive plan encompassing product, price, place, and promotion strategies.

Implementation

Implementation

Success was marked by a comprehensive promotion strategy, leveraging email marketing, user-friendly website enhancements, and online advertising, demonstrating our capability to elevate emerging events in competitive markets.

Management

Management

The project underscored the importance of collaboration, artist involvement in promotions, and the potential for enhancing SEO and brand trust. 

Analytics

Analytics

Continuous data collection and feedback analysis were essential to adapt to changing preferences and trends within the salsa and bachata dance community.

"Hi Yuselfi, thank you for everything; you did an amazing job. The event was a great success due to your hard work. We appreciate it."

Marcus Nieves
Marcus Nieves

CFO @ MDNISC

Ready to take the first step towards creating something amazing?

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